How Netflix originals are crushing Amazon and Hulu, in one chart

Demand for Netflix originals was 8–9 times higher than demand for Amazon Video and Hulu originals in 2016, according to Parrot Analytics, a research company. And the gap got bigger as the year went on, with second-half Netflix hits like "Stranger Things," "Luke Cage," "The Get Down," and "The OA."

Check the chart:

Also interesting: Amazon seems to be emerging as the top competitor.

Parrot measures demand by tracking a range of factors from file-sharing to social-media chatter.

Netflix and co. are focused on building up originals to stand out in a crowd of streaming services and to avoid overpaying for other people’s content. One bit of analysis from Parrot suggests that this approach is working, with a 0.51 correlation between demand for Netflix originals and Netflix stock.

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