What it's like to use Blue Apron, the amazing meal-delivery startup that's about to go public

Blue Apron Willett

Blue Apron, a meal-delivery service based in New York City, filed an S-1 on Thursday as the company plans to go public. Though the company has a history of losses, its revenue continues to grow each year.

I tried Blue Apron for myself a couple of years ago and absolutely loved it.

That's thanks to the range of ingredients as well as the meal presentation that made me look like an expert chef.

It also put an emphasis on cooking tutorials and instructions online, so I really felt as if I was improving my cooking skills with each recipe instead of just "painting by numbers," so to speak.

So should you give it a try yourself?

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My Blue Apron box had arrived by the time I got home. My boyfriend threw it in the fridge just in case, but the company says the contents will stay cold in the box for "several hours."



Opening up the box, you'll find a letter from Blue Apron and the three different recipe cards.



Blue Apron sends customers a breakdown of what they're cooking as well as some more information on the ingredients.



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