What the people next door dont know http://steelband.co.uk
What the people next door dont know
What the people next door dont know a blog posting by Gary Trotman- Steelasophical
What the people next door dont know
What the people next door don’t know
When I am home, I would often bump into my neighbours. They will often say things like “Hi Gary, so you’ve got the day off today, eh?”
This makes perfect sense right?. I’m a musician and a performer, so if I am not out on the road somewhere, I must be having the day off!!
Hmmmmmm ….. If only they knew!!!
I decided at the outset, that going into music full time was going to be nothing short of a full and total way of life, taking every ounce of dedication and commitment that I could muster.
In short, it would be a full time business and total passion.
Gave up a 25+ year career in building services, and a final posting as a regional contracts manager to do music full time! – Granted this was tested as little as 6 months in when I suffered a serious injury resulting a plate and 8 screws being placed in my wrist (a story for another day) – but I had much in my favor when starting out
- A finical war-chest to get over initial start up
- A respected brand in Steelasophical
- Music albums selling worlds wide
- A song used by Sony Music in the James Bond movie Casino Royale
- TV appearances
What being a full time business owner means to me, is that any weekday (Monday-Friday) when I’m not out performing, I am busy doing other related stuff, building my Steelasophical brand pretty much from 7:30am to 9pm or so … and often into the wee hours of the morning too!!
So .. just how much could there possibly be to do? Some may not believe it!
Ok so where do I start? ….
Blogging
Marketing
Advertising
Social media
Article writing
Website SEO
SEO activities
PPV marketing
Website updates
Website monitoring
PPC advertising
Artist roster listings
Industry link building
Learning new songs
Scheduling musicians
Showcase applications
Website maintenance
New bookings research
Wedding Faye research
PR and media outreach
Responding to inquiries
Staying current on trends
Producing backing tracks
Monitoring competitors
Networking with venues
Contact list management
Networking with suppliers
Coordination with planners
Staying current on trends
Producing backing tracks
Getting found on the internet
Dealing with IT related issues
Learning, researching, planning, growth
Concepts and research for new projects
Updating health and safety documentation
Combating black hat actions by competitors
Corresponding with colleagues and industry contacts
Facebook updates
LinkedIn updates
JV partnering
Posting / update / networking on Facebook
Posting / update / networking on Twitter
Posting / update / networking on Linkedin
Posting / update / networking on Pinterest
Posting / update / networking on Google+
Posting / update / networking on Yutube
So when them next door bump into me .. No I am not having a day off, its probably more like a few moments!
What the people next door dont know
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